90% stronger hair* Tired of yellow tones but scared of over-toning? This dual force toning and repairing shampoo gently erases brassiness with carefully balanced toning violet micro-pigment levels that are suitable for every blonde, everyday! Meanwhile unique Opti-PLEX™ technology penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle. Keep your blonde clean, bright and 90% stronger*, dramatically smoother with double the softness**. Developed with FragranceFuse technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours. *Tested by breakage; **When used with Everyday Clean Blonde Damage Rewind Conditioner.

Ingredients