John Frieda Violet Crush Intense Purple Shampoo kisses brassiness goodbye in as little as one wash. The advanced, extra-strength toning formula cleanses while quickly neutralizing brassy tones for fresh and brighter hair. Crushed violet pigments absorb UV light and make colour-treated or highlighted blonde hair appear cooler and brighter in as little as one use. 1. KNOCKS OUT BRASSY TONES – Rid your hair of brassy tones and revive your hair with Violet Crush Intense Shampoo 2. ENRICH BLONDE COLOUR – Enhance and tone your colour and discover your best blonde. 3. CRUSHED VIOLET PIGMENTS – Crushed violet pigments absorb UV light and emit a whiteblue glow, making blonde hair appear brighter. 4. BEST USED WITH VIOLET CRUSH PURPLE CONDITIONER – Use with John Frieda Violet Crush Purple Conditioner to achieve optimal results.