Our smoothing shampoo helps tame frizzy hair for long-lasting, sleek style. Our hair straightening shampoo, infused with our new Frizz Immunity Complex, helps to combat the porosity of frizzy hair. Pair with our Frizz Ease Forever Smooth Conditioner to improve your hair’s texture and help prepare for frizz-free style. 1. ANTI-HUMIDITY SHAMPOO PREVENTS FRIZZ – Block out frizzy hair and leave hair smooth and healthy-looking with John Frieda Forever Smooth Frizz Ease Shampoo for dry, damaged and frizzy hair. 2. INFUSED WITH PURE COCONUT OIL – Coconut infused remedy is perfect for repairing damaged hair, locking in essential moisture and preventing frizz before it starts. Leave hair looking smooth and shiny. 3. FRIZZ-RESISTANT BARRIER – Make your hair more and more resistant to frizziness and dryness with each use. Over time, immunity to frizz gets stronger, so hair becomes smoother and more manageable. 4. SMOOTHES TEXTURE AND CLEANSES UNMANAGEABLE HAIR – Protect your hair from dryness with our deeply nourishing shampoo formulated to repair surface damage and help build hair’s immunity to frizz. 5. REDUCES FRIZZ UP TO 90%* – Build up your frizz immunity and say goodbye to frizzy hair by building up your resistance to dry, damaged, frizzy hair. *with Forever Smooth Shampoo and Conditioner.