90% stronger hair* Don’t choose between toning and repair! This dual force shampoo contains our max strength violet micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PLEX™ technology penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle. Hair is blonder, 90% stronger*, dramatically smoother with double the softness**. Colour, styling, sun, pollution, what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours. *Tested by breakage; **When used with Clean Blonde Damage Rewind Conditioner.

Ingredients